i.

I N T R O D U C T I O N

Āerde is dedicated to providing the latest health accessories geared towards urban living. We strive for high thresholds of protection specifically to counter environmental and biological threats, mainly smog, allergens, diseases, and radiation. Emphasis must be placed on proven science—to ensure quality and effectiveness in each and every one of our products. Rest assured, customers can expect Āerde to deliver the most genuine protection on the market.

ii.

O U R   S T O R Y

Āerde was born out of frustration with the lack of proper protection against Bangkok’s air pollution. Ongoing city construction projects and agricultural burning were partly to blame, but exhaust fumes from heavy, slow-moving traffic topped it all. The average face mask was simply not designed to tolerate under these harsh elements. So instead of looking for alternatives, our team decided to start from scratch.

The process of designing a higher-tier, dependable face mask required relentless, almost compulsive, effort. Improving on air leakage, for example, would involve many (upon many) trials and errors, prototypes after prototypes. Whether that meant making adjustments to the elasticity (of the strap), the filtration, or the design itself, we took comfort in knowing its potential capabilities. A vital acquisition was the top-of-the-line nanotechnology made by Respilon® (Czech Republic), which boosted our confidence. Sooner or later, it wasn’t so much about incorporating but rather discarding anything which didn’t add value to the design.

The experimentation *prolonged over a year before reaching its finality. Nonetheless, Āerde’s mask product line is truly a testament to how innovation requires patience. As we continue to grow and improve as a responsible team, future designs are expected to be carried out with the same methodology, no matter how long it takes. We look forward to sharing our step-by-step process in the making of each product so that customers can also take comfort in its protection.

*Our project initiated mid-year 2019. The URBN Mask debuted on November 1st, 2020.

iii.

M E T H O D O L O G Y

At Āerde, we maintain a high standard of in house responsibility when developing our products. Although proper sourcing is merely standard procedure, this is not always the case in today’s hyper-consumerist market. In full, our products undergo a three-fold process:

(1) meticulous research and selection of materials
(2) simulation of real-life applications
(3) getting lab-tested and certified

iv.

D I A L O G U E

When you purchase a health accessory that claims to protect the user, do you ever doubt their claims? What exactly does it claim it protects? What credentials do they have? And are those credentials legitimate? Not to delve too deep on philosophy, but questioning is the key to better understanding. Especially when it comes to your health, fact-checking plays a huge part in your safety—when it comes to your health, there is no room for error.

Unfortunately, our digital age’s excessive information comes with its baggage of misleading facts and deceptions. That is why we are committed to (re)educating the public with factual, relevant sources, essentially creating a trustworthy medium or accumulation of sorts. Whether they are topics concerning pollution, urban lifestyle, or current events, having a healthy dialogue with our readers can only further our improvement towards social responsibility. That being said, we welcome curious minds to check out our latest contents!

i.

I N T R O D U C T I O N

Āerde is dedicated to providing the latest health accessories geared towards urban living. We strive for high thresholds of protection specifically to counter environmental and biological threats, mainly smog, allergens, diseases, and radiation. Emphasis must be placed on proven science—to ensure quality and effectiveness in each and every one of our products. Rest assured, customers can expect Āerde to deliver the most genuine protection on the market.

ii.

O U R   S T O R Y

Āerde was born out of frustration with the lack of proper protection against Bangkok’s air pollution. Ongoing city construction projects and agricultural burning were partly to blame, but exhaust fumes from heavy, slow-moving traffic topped it all. The average face mask was simply not designed to tolerate under these harsh elements. So instead of looking for alternatives, our team decided to start from scratch.

The process of designing a higher-tier, dependable face mask required relentless, almost compulsive, effort. Improving on air leakage, for example, would involve many (upon many) trials and errors, prototypes after prototypes. Whether that meant making adjustments to the elasticity (of the strap), the filtration, or the design itself, we took comfort in knowing its potential capabilities. A vital acquisition was the top-of-the-line nanotechnology made by Respilon® (Czech Republic), which boosted our confidence. Sooner or later, it wasn’t so much about incorporating but rather discarding anything which didn’t add value to the design.

The experimentation *prolonged over a year before reaching its finality. Nonetheless, Āerde’s mask product line is truly a testament to how innovation requires patience. As we continue to grow and improve as a responsible team, future designs are expected to be carried out with the same methodology, no matter how long it takes. We look forward to sharing our step-by-step process in the making of each product so that customers can also take comfort in its protection.

*Our project initiated mid-year 2019. The URBN Mask debuted on November 1st, 2020.

iii.

M E T H O D O L O G Y

At Āerde, we maintain a high standard of in house responsibility when developing our products. Although proper sourcing is merely standard procedure, this is not always the case in today’s hyper-consumerist market. In full, our products undergo a three-fold process:

(1) meticulous research and selection of materials
(2) simulation of real-life applications
(3) getting lab-tested and certified

iv.

D I A L O G U E

When you purchase a health accessory that claims to protect the user, do you ever doubt their claims? What exactly does it claim it protects? What credentials do they have? And are those credentials legitimate? Not to delve too deep on philosophy, but questioning is the key to better understanding. Especially when it comes to your health, fact-checking plays a huge part in your safety—when it comes to your health, there is no room for error.

Unfortunately, our digital age’s excessive information comes with its baggage of misleading facts and deceptions. That is why we are committed to (re)educating the public with factual, relevant sources, essentially creating a trustworthy medium or accumulation of sorts. Whether they are topics concerning pollution, urban lifestyle, or current events, having a healthy dialogue with our readers can only further our improvement towards social responsibility. That being said, we welcome curious minds to check out our latest contents!